Lens 4

Tool 3.

Inclusive and non-sexist digital communication for companies

For companies, it is imperative to have a digital external communication strategy with a gender perspective, in order to position the brand, strengthen the identity of the company and thus create a sustainable relationship with clients. It is essential to always incorporate this approach when developing content and participating in digital spaces since it generates:

  • An identity and image of the organization that reflects inclusion, attracting more customers.
  • More precise, high-quality products and services that meet customer needs, which are not based on gender roles and stereotypes: when you have a team that reflects this diversity of customers, a more personal approach is achieved creating greater satisfaction by this.
  • Diversity of the company: through the use of non-sexist and inclusive messages in job offers, a culture of inclusion is reflected. 

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Tips to implement inclusive digital communication

To put inclusive digital communication into practice, it is necessary to:

1. Evaluate the current content and structure of your website.Evaluate the digital strategy of your social networks.

2. Evaluate the digital strategy of your social networks.

Web Page

  • Have an inclusive design that appeals to a diverse group of people.
  • Avoid androcentric vision when designing logos or icons.
  • Add links and resources related to the issue of inclusion and gender in order to express the company’s interest in addressing these issues.

Social Media

  • It is important that the company is vocal in its commitment to advance gender equality inside and outside the organization.
  • Represent all people in a balanced way both in images and in the messages published on the platforms.

Content (videos, articles, audio)

  • Use different voices in the video or audio locution.
  • Invite different experts when writing blogs or articles.
  • Use diverse resources in order to bring different voices.

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This toolbox is made possible by the support of the American People through the United States Agency for International Development (USAID) under the terms of Contract No. AID OAA-C-17-00090. The contents of this toolkit are the sole responsibility of Deetken Impact and Pro Mujer and do not necessarily reflect the views of USAID or the United States Government.