Gender Lens 4

Equality in the Value Chain and Advocacy Practices

Women-led companies have less access to finance and capital, have trouble establishing strong business networks, tend to resort to informal contacts, and face stereotypes about sectors and responsibilities in which they should work. This places them at a disadvantage in terms of integrating into the value chains of large companies. There is evidence that women receive less than 1% of the amount that large companies invest in supplies and services. Therefore, specially designed actions are required to increase the opportunities women have to participate in the marketplace and to access commercial opportunities. By promoting gender equality with their business network, suppliers and distributors, companies have an opportunity to influence real change. Incorporating an inclusive and non-sexist communication strategy to interact with the value chain and the society in general, takes advantage of the potential of words and images to promote equality that recognizes the diversity of people who make up both the organization and the market.

"

Scroll to learn about each tool in this toolbox

Equality in the Value Chain and Advocacy Practices

Toolbox Introduction

This lens seeks to promote the generation of business opportunities for companies led by women, collaboration with civil society and local or global organizations. It highlights the benefits for partnering with companies that work for equality and the empowerment of women. Through this lens you can also learn to incorporate inclusive and gender-neutral communication strategies into your business.

It is made up of the following tools:

    1. Guide to creating an inclusive value chain
    2. Inclusive and non-sexist language for companies
    3. Inclusive and non-sexist digital communication for companies

Guide to creating an inclusive value chain

Inclusive and non-sexist language for companies

Inclusive and non-sexist digital communication for companies

Deetken Impact

Suite 500 – 210 West Broadway
Vancouver, BC V5Y 3W2

+1 (604) 731-4424 ext. 110

impact@deetken.com

Pro Mujer

1129 Northern Blvd. Suite 404
Manhasset, NY 11030, USA

+1 (646) 626-7000

communications@promujer.org