Women-led companies have less access to finance and capital, have trouble establishing strong business networks, tend to resort to informal contacts, and face stereotypes about sectors and responsibilities in which they should work. This places them at a disadvantage in terms of integrating into the value chains of large companies. There is evidence that women receive less than 1% of the amount that large companies invest in supplies and services. Therefore, specially designed actions are required to increase the opportunities women have to participate in the marketplace and to access commercial opportunities. By promoting gender equality with their business network, suppliers and distributors, companies have an opportunity to influence real change. Incorporating an inclusive and non-sexist communication strategy to interact with the value chain and the society in general, takes advantage of the potential of words and images to promote equality that recognizes the diversity of people who make up both the organization and the market.