1) Gather as much information as possible. You can use the information collected from the interviews, the empathy map or other tools in this toolkit. It is advisable to use information that has the results of men and women separately, so as not to lose sight of the wishes, interests and expectations of both groups or the interest group.

2) Choose the level of loyalty. Take into account the objective and the audience of the storyboard. Using quick pictures to communicate a sequence in the ideation stage can be very helpful. Remembering that each scene can be created on a different sticky note for a divergent team ideation session; the inclusion of more points of view will enrich this tool. The goal is to form a shared understanding, rather than a polished and refined artifact. Only for a product presentation should a higher fidelity.

3) Define the basic elements. Define the person and the setting or history of the users represented.

To begin with, the profiles of the users will be chosen, these can be only men or only women if it is a product aimed at a particular sex, otherwise, it is recommended to have parity in the chosen profiles, a man and a woman.

Then the scenario (s) corresponding to each profile will be chosen. The setting must be specific and must correspond to the path of a single person, so that the storyboard does not split in several directions. For complex multi-path scenarios, it is good to keep a 1 to 1 rule: one storyboard for each path the user takes (it is not a flow chart, it is a story).

In this step of defining basic elements, it is suggested to pay close attention to the gender stereotypes that may be being included in the ideation process. Designing a product with a gender focus implies avoiding stereotypes that exist in society about the characteristics, behaviors and needs of women and men. It is valid and even necessary to question how a product can contribute to reducing gender inequality.

The products and services that surround us on a day-to-day basis can contribute to widening the gaps and power relations that already exist or they can have a favorable impact by creating equal opportunities and including women in spaces where they would not traditionally be found. . Tools like this can help companies to think in scenarios free of gender stereotypes, and not fall into common places like illustrating women unnecessarily in the kitchen or by default in charge of housework. Let us remember that gender stereotypes are learned and in the same way they can be unlearned.

4) Plan the steps. If going directly to the drawing seems daunting, it will help to start by writing the steps and connecting them with arrows before going directly to the storyboard template. Then add the emotional state as an icon at each step. This technique will help you begin to visualize what each visual frame or scene will include.

5) In each scene of the storyboard, the steps the user goes through must be reflected from the moment they experience the problem to the moment they discover their needs covered. It is highly recommended to work each scene of the storyboard on a different sticky note, this will allow the participants to discuss how each phase of the story is taking place and replace them or add more scenes to make sense of the proposed solution.

It is suggested to start working with a scheme of 6 scenes and it will be very important to always place the name of the person in the work area, as well as the name of the project.

6) Create images and add captions. It is fine to use stick figures or very basic sketches, but if these do not help to fully convey the idea, it is possible to rely on captions written under each scene.

7) Share and iterater. Share the storyboard with more people, either part of the company or interested people to request comments. In an ideation process, this step can be repeated as many times as necessary.