Ilu Women’s Empowerment Program

Promoting Gender Smart Investing and Business Practices

Deetken Impact and Pro Mujer, joint venture partners in the Ilu Women’s Empowerment Fund, have launched a program to further advance gender equality and gender smart business practices in Latin America and the Caribbean. 

Ilu Women’s Empowerment Program

Deetken Impact and Pro Mujer have partnered with USAID to advance women’s economic empowerment. With support from USAID’s Gender Equality and Women’s Empowerment Hub we’ve launched a program to increase gender equality in Latin America and the Caribbean through three main components:


  • Incremental Capital
  • Technical Assistance
  • Knowledge Dissemination and Advocacy

Additional capital towards women’s empowerment post COVID-19

The economic repercussions of the COVID-19 pandemic have been considerable, and have made many countries in the region vulnerable to economic backsliding. As companies continue to weather these shocks and prepare for the recovery, the need for capital continues to grow.

Through blended finance capital that will include a first-loss tranche and added security for investors, we will expand the Ilu Fund by $5 million, provide much needed funding to new and existing portfolio companies in the region, and assist in the regional economic recovery. 

Learn more about our approach and some of the companies where we invest here. 

Gender Smart Technical  Assistance

The Ilu Fund team will assist companies in strengthening their gender smart business practices through a tailored acceleration and engagement program. Our goal is to improve their business performance, help them attract more capital from Gender Lens Investing (GLI) and non-GLI investors, and advance gender equality and opportunities for women in the communities where they operate. 

The customized program will focus on areas of opportunity relevant to the pandemic and post-pandemic context, and it will align with one or more of the Ilu Fund’s gender lenses, which include:

  1. Women in ownership, leadership, and governance;
  2. Products and services that improve the lives of women and girls, diversity of products, and equity in product marketing & design;
  3. Workplace equity in staffing, management, retention, career progression, and workplace environment; and
  4. Gender-informed information systems including gender disaggregated data and analysis.


Knowledge Dissemination and Advocacy to Expand the GLI Ecosystem

In addition to directly supporting companies to become gender leaders, we’ll support broader adoption of gender smart business practices through demonstration of the business case, communication of practical advice and strategies to drive change, and sharing outcomes with an open source toolbox, regional workshops, events, and case studies. 

In parallel, we’ll contribute to the growth of the Gender Lens Investing ecosystem through a series of investor education events, highlighting the fact that investing in women is a smart investment strategy that reduces portfolio risk and enhances portfolio return. Because women are key drivers of economic prosperity and equality, taking gender criteria into account when making investment decisions amplifies the impact of investment on poverty reduction, economic growth and business performance.

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Deetken Impact

Suite 500 – 210 West Broadway
Vancouver, BC V5Y 3W2

+1 (604) 731-4424 ext. 110

Pro Mujer

1129 Northern Blvd #404
Manhasset, NY 11030

+1 (646) 626-7000